Case overview
Herutage Insurance is a Ft. Lauderdale, Florida-based insurance brokerage built around the tagline “A Young American Legacy.” Kifaru Hitech designed and developed a WordPress site that helps clients shop for Whole Life, Medicare, Marketplace (ACA), and Retirement & Annuity plans, while also connecting them with doctors, dentists, and pharmacies in their network. The site presents Herutage as a trusted partner offering coverage “with grit and grace,” backed by a roster of major national carriers.
The Brief
Herutage Insurance needed a modern brokerage website that could clearly showcase its core lines of business: Life Insurance, Medicare Health Plans, Market Place (ACA) Health Insurance, Taxes, and Retirement & Annuities. Alongside plan information, the client wanted an easy way for visitors to find in-network doctors, dentists, and pharmacies, request a free quote, and see the roster of carriers Herutage represents.
The homepage needed to highlight Herutage’s top products, Whole Life, Medicare, and Annuities, while reinforcing the brand’s “A Young American Legacy” positioning and its promise to guide clients “with grit and grace.”
Our Approach
Kifaru Hitech built Herutage’s site on WordPress with a clean, image-forward layout organized around four shopping paths: Taxes, Life Insurance, Medicare Plans, and Market Place Plans, plus a dedicated Retirement & Annuities section. A “Find a Doctor” menu lets visitors search participating doctors, dentists, and pharmacies, and prominent “Get Free Quote” buttons appear throughout the homepage to drive lead generation.
To build trust, the homepage features an insurance carriers section spotlighting Molina Healthcare alongside a lineup of other well-known national carriers, including Humana, Cigna, BlueCross BlueShield, Ambetter, Anthem, Aetna, and Oscar, under the banner theme “A Young American Legacy.”
- Top products highlighted: Whole Life, Medicare, and Annuities
- Insurance carriers showcase featuring Molina Healthcare, Humana, Cigna, and more
- "Find a Doctor" tool covering doctors, dentists, and pharmacies
- "Get Free Quote" calls-to-action on every insurance page
The Results
The finished site gives Herutage a single, easy-to-navigate hub for every stage of the client journey, from browsing Whole Life, Medicare, Marketplace, and Annuity plans to finding an in-network doctor, dentist, or pharmacy and requesting a free quote. The carriers section builds immediate credibility by pairing Molina Healthcare with familiar names like Humana, Cigna, BlueCross BlueShield, Ambetter, Anthem, Aetna, and Oscar.
By consolidating plans, provider search, and carrier trust signals into one branded experience, the redesign supports Herutage’s mission of building “A Young American Legacy” for the families it serves.
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